Neuromarketing: Neurology meets Marketing?

I'm post-graduate in Neuropsychology and a few months ago I was reading a consumer magazine and I saw an article about Neuromarketing and I was curious about what this field really does and studies.

So, I did a research to find out the answers for some questions that came after I read the article:

1. What's Neuromarketing?

2. What technologies do the researchers use?

3. What's the purpose for studying Neuromarketing?


And, it was very interesting what I found out about this new discipline...


1. First of all, Neuromarketing is a new field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli.

2. By using neuroimaging tools, such as:

• Functional Magnetic Resonance Imaging (fMRI) to measure changes in activity in parts of the brain

• Electroencephalography (EEG) to measure activity in specific regional spectra of the brain response,

• Different Sensors to measure changes in one's physiological state like heart rate, respiratory rate and galvanic skin response
  

3. The researchers can learn why consumers make the decisions they do, and what part of the brain is telling them to do it.

That's no doubt, Neuromarketing came up to help marketing analysts to better measure a consumer's preference.

Although, the verbal response given to the question:

• Do you like this product?

may not always be the true answer due to cognitive bias (is a person's tendency to make errors in judgment based on cognitive factors, motivational factors or social influence).

Even though, this knowledge will certainly help business decision makers to create products and services designed more effectively and marketing promotions campaigns focused more on the brain's response.

Definitely, this makes Neuromarketing and its applied results potentially subliminal. Neuromarketing will tell the marketer what the consumer reacts to, whether it was the color of the packaging, or the sound the box makes when shaken, or the idea that they will have something their co-consumers do not.

Toffler, an American Writer and Futurist, in his book The Third Wave describes three types of societies, based on the concept of waves. Each wave pushes the older societies and cultures aside. The Third Wave called Technological Revolution , has taken place since half of the 20th century and continues to the present day, and the main focus is personalization.

For what I've understood of Neuromarketing, I'm sure that today and in the near future it's one of the fields that is strategically designed to understand each client's own individuality and it's focused on delivering a personalized experience.

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Quality of Life in Portugal

In today's society, there is more necessity of talking and evaluating about quality of life and its importance to people.

But, what is quality of life?



Quality of life is a method used for measure the conditions of life of an human being. Evolves physical, mental, psychological and emotional well being like family and friends, health, education, money, the house, and other circumstances of life.

Although, in my point of view, it's not enough talking and evaluating because it's the easiest part.

It's necessary to act, and for that to happen is essential to be available to listen the other as an individual who has his own needs, who has his own perception of himself, of the others and the world evolving all his physical, mental, psychological and emotional state.

And thinking of that, we released the website:
http://portugalpremiumrealestate.com/

That offers the best quality of life in the range of investments in Portugal through a personalized and exclusive management based on an one-to-one relationship with the client.

Don't miss this opportunity of enjoying what you yearn so much and search everyday: your general well-being!

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Presentation LiberateMyLife

I've teamed up with Bruno (a software engineer) to deliver a presentation entitled YOU AND NEUROPSYCHOLOGY to show everyone what Neuropsychology and LiberateMyLife is all about and why you should care about it.

Don't hesitate to open and watch because it's a very simple, enjoyable and understandable presentation and most of all is dedicated to YOU.

So, enjoy it and tell me what you think!

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3 Steps to get rid of depression

Nowadays, we can certainly say that Depression is the disease of the 21st century and for how long is here to stay is the uncertainty that we all live day by day...

Nonetheless, we have to focus on it's more important... and the most important thing is to get out of such feelings as feeling depressed, sad, helpless and hopeless that sometimes can be mixture with anger, fear, anxiety, despair, guilt, apathy and/or grief.

So, how can we get rid of such feelings that many people would describe as typical "sadness"?



I'll answering the question by giving you 3 steps that you shall have to follow if you really and truly want to succeed this illness.

1st.



Have conscious and courage to ask and confront yourself

"Something is wrong with me, I'm not feeling well and I don't no why but I can't continue like this!"

2nd.



After confronting yourself, you have all you need to...

Have the will to get out of those feelings that make you feel very sad.

3rd.



So, what do I do?

Seek help from a mental health professional


Psychiatrists can help you by prescribing the appropriate antidepressant medication, but only if necessary and it's not enough!

Psychologists and Neuropsychologists can help you through talk therapy by helping you:

- To establish a clear understanding of what made you depressed (your job, your carrer, a close friend, your family,...);

- To be happy! Sometimes, there are somethings about your life that clearly needs to change, so do what you need to do to become happy;

- To gain some perspectives by doing things that you like most (painting, travelling, ...) or doing things that you've always wish to do (go back to school, ...), do some physical exercise, socialize with your friends and family, help out in the comunity. Feel free to do what ever you want to do and can do!

However, to get the most out of talk therapy you need to find a therapist that you like, and above all that you can trust, and work with him/her over a long period of time. It doesn't have to be years, it can take only a few months, but don't expect that serious depression will evaporate without some consistent work on your part!

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Welcome

"A journey of a thousand miles begins with a single step." - Confucius

I would like to welcome everyone around the world to this new digital space in the world wide web.

This is not the first time that I blog (PsicoDigital) but it's the first time that I'm delivering my message to the world. You are invited to join me in this journey.

I hope that LiberateMyLife can provide you with the knowledge and motivation that is necessary to free your life.

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